Business proposal Essay Example For Students

Business proposal Essay Business proposal Essay: Library at the Exton Campus of Delaware County Community College Erin Murphy April 29, 2002 BUS 100-95 TABLE OF CONTENTS Company goals and objectives: Our goals are to grow in this niche market thus aim to attain a high market share, doing so, will help the company achieve the main goal which is to be a market leader in this field. Our objective is to obtain our annual sales targets and to increase the companys profit margins; this will help us achieve our goal. Another important objective is to meet customers specific needs in order to maintain customer satisfaction and loyalty. Business philosophy: In this business whats important is to stay positive and to liaise together as a team in order to solve any problems that may occur and to make important business decisions. Target market: The target market would be dog owners of all ages. The products will be set at affordable prices for customers that are seeking the lifestyle of the upper class person. (to be continued this time next week) Products and services Products Services Wholesale CostSelling Price T-Shirts (Various Colours Sizes)8. 9914.99 Vest Tops (Various Colours Sizes)8.9914.99 Polo Shirts (Various Colours Sizes)13.9922.99 Hooded Tops (Various Colours Sizes)11. 9921.33 Name Tags (Various Colours Sizes)1.995.99 Crystal Band Collars (Various Colours Sizes)15.9925.99 Sparkling Collars (Various Colours Sizes)19. 9910.99 Leads (Various Colours Sizes)9.9929.99 Boots (Various Colours Sizes)14.9930.00 Bags (Various Colours Sizes)9. 9917.99 Necklace (Various)14.9924.99 Silver Necklace (Various)54.9975.00 Hair Accessories (Various)0. 503.00 Tiara7.9914.99 Banadana (Various)2.5012.00 All-In-One Bathrobe (Various)15. 9924.99 Bathrobe (Various)17.9926.99 Shampoo Conditioner4.509.99 Perfume3. 007.50 Dental Kit3.999.99 Beds (Various)20.0055.00 Customisation (Various Design)From 5. 99 Engraving2 Per Letter Marketing plan Market Overview: Market size The UK market for pet accessories was 296 million in 1999. An increase of 36% since 1995 but in 2003 the market size is over 400 million. Despite the contractions in the number of dogs the market for products aimed at dogs and their owners is still healthy. Figure 1- UK retail sales of pet accessories 1998-2003 YearmIndexm1998 pricesIndex 1998339100339.0100 1999349103338.5100 2000361106346. 8102 2001371109344.8102 2002390115355.2105 2003407120357.6105 The pet market retail value in 2003 was 3.9 billion. Market Share Pet accessories account for 14% of the total UK pet market, with estimated market value of 547 million in 2003, an increase of approximately 3% from previous year. .